Sports Agent

Essay by PaperNerd ContributorUniversity, Master's September 2001

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Positional Description A Professional Sports Agent works on behalf of professional athletes much as a booking agent works with entertainers. The Agent in this position acts as the athlete's representative. When Agents work for athletes in this capacity, the athlete is called a client. The Agent tries to obtain the best possible financial package for the athlete.

The Professional Sports Agent may function in a number of different ways for his or her client. To begin, the Agent must locate a team for the client to work with. Usually by the time an athlete acquires an Agent, at least one if not more teams are bidding for the athlete's services.

Almost everyone is aware of athletes who receive huge salaries and contracts. These million-dollar salaries are usually the result of an Agent's work. The Agent acts as a negotiator between the athlete and the team owner or general manager. He or she negotiates the best possible salary and contract for the athlete.

Some athletes retain their Agents to do other types of work. For example, the individual may also act as a financial Agent. He or she may recommend various investments to the athlete in order to help the individual build a solid financial base and secure tax advantages.

Agents may also locate product endorsements for their clients. Product endorsements mean that the athlete appears in an advertisement or commercial or endorses a product or service for a company. Many people respect the ideas and opinions of their sports idols. Obtaining a sports superstar's endorsement can mean an increase in product sales. As a result, the business of endorsements can be quite lucrative for the athlete. A part of he Agent's duties in this area is to make sure that the products endorsed will not harm the athlete's image but...



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